This blog is part of a series of blogs by Sarah Berry focused on Career Change
‘Social media and modern technology have altered the way some employers choose to search for their new staff. Some employers are not even bothering to post jobs on-line any more but prefer instead to do their own on-line searches for candidates,’ says Sarah Berry.
How good is your LinkedIn presence?
Will employers find you on LinkedIn? If you are looking for a new job or a way to improve your career prospects, you need to spend a serious amount of time each day initially and then each week building your on-line presence on LinkedIn. Your aim is to make your name, your skills and your experience to-date a magnet for the relevant search engines.
LinkedIn is a brilliant way to build your on-line professional reputation. LinkedIn isn’t just about collecting connections and endorsements but it is about building your brand and on-line presence by demonstrating your ability to solve business problems, communicating with fellow experts and sharing your expertise by writing blogs. Most of the main features on LinkedIn are free, so you do not need to pay a fee to benefit from LinkedIn. Your profile needs to be up-date and to highlight and promote your skills, capabilities and achievements. LinkedIn can direct you towards companies that are seeking the skills and expertise that you already have.
Your professional image
Employers and recruiters increasingly view your profile, CV and applications on mobile devices now. Mobile job searches more than doubled in 2012 compared to 2011. Make sure that your CV looks good if it is viewed on a mobile device. Preferably it should be formatted in PDF so that it can be viewed on a variety of mobile devices.
In this technological age, you need to have a concise, specific and succinct LinkedIn Profile. If you want to take your career to the next level building your on-line presence is essential.