One of the keys to being successful if you’re marketing yourself online is establishing your expertise in your chosen niche. Employers are more likely to want to recruit you if they can trust your expertise and knowledge.
Whatever your niche may be, it’s extremely helpful if you can build the reputation of an expert on that topic. However, if you’re involved in a topic that you know little or nothing about, this objective can seem very unlikely. How, then, can you accomplish transforming yourself into an authority in a short time?
Become a Guest Blogger: There are hundreds of blogs being published online that are always looking for content and will generally accept you as a guest blogger. How does writing guest blogs help you become an expert? You increase your exposure to your niche when you write for other blogs as a guest blogger. As you showcase your knowledge in this way, the people reading your posts will see you as an expert in the field. You can increase your exposure by partnering with several blogs which will help you become an industry expert. Getting started is as easy as doing a Google search for your niche plus guest blogger and you’ll soon have a list of blogs to contact. The only thing that you need to keep in mind as a guest blogger is that you have to aim at giving value to your readers, as much as you can.
Joint Ventures are Powerful: If you follow through on this tactic, you’ll find that it can be a real shortcut to attaining expert status in your niche. No matter who your target audience is, there are experts who have built up great reputations and know everything about their industry. Why not take advantage of their reputation by becoming their partner? You can set up a joint venture that will benefit the expert in some way and that will also help you build your status and credentials.
Interview Other Experts: Interviewing others is a great way to learn more about your niche while looking like an expert already. When you interview known authorities in your niche, you show your audience that you are already pretty knowledgeable. So others can see how you questioned the other expert, be sure to publish the content of your interviews.
Becoming an expert in your niche isn’t that difficult, but it does take steady action on your part, and if you follow the above tips you can easily achieve this status over time.