FACT: People are using LinkedIn to generate leads
It is a fact that people are using LinkedIn to generate business and employment leads and close deals. You may even be wondering yourself how you can become apart of the ‘LinkedIn Gold Rush.’
It is easy to benefit from LinkedIn if you know what action you need to take. The secret is that you need to engage with other users of LinkedIn in a professional and interesting manner. It is also vitally important that you take consistent and regular action.
How much time should you spend on LinkedIn?
The amount of time that you need to spend on LinkedIn may vary from day to day and week to week. It is advisable, however that you monitor your time carefully against the results that you achieve. It is worth spending around 40-60 minutes per day on LinkedIn and breaking down your time into two or three 20 minutes slots spaced evenly throughout the day – one slot in the morning, one around lunch time and then the last slot at the end of the day. You can use your time to your advantage if you scan your homepage network updates in order to find things that you can comment on. It is also worth scanning the homepages of the companies that you are following too with the view to making comments on their posts. Lastly, check your groups for interesting discussions to see if you can like or comment on them.
How often should you make a post or a comment on LinkedIn?
Your aim is to make relevant, interesting and applicable posts to your target audience. It is probably best to make one or two posts a day, three or five times per week. Ideally you need to set your own targets and create a schedule that you can deliver easily.
How to engage other LinkedIn networkers
Listed below are a few top tips that will help you to engage other LinkedIn users.
- Write and post your blog on your timeline on a topical subject. Share your blog on your relevant groups and welcome other people’s opinions on it.
- Like or comment on other people’s posts or blogs in the network update section. It is a good way to provoke further debate on a given topic.
- Visit your groups and comment on other people’s posts. This strategy will help to keep your profile visible to your target audience.
- Recommend the services or skills of your connections. This move helps them and you. Your connection receives a recommendation and you are then visible on their profile. It helps you to be seen as a person of influence with a giving spirit.
LinkedIn is a valuable career tool that you can use to take your career to the next level. If you commit time to it, you can show your network that you are an active user of LinkedIn. It also means that you are visiting the site often enough to take advantage of new and exciting career and business opportunities.
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