LinkedIn is no big secret – this social media site has been around since 2002 and there are already 200 million people using it. You can make connections, view jobs, keep track of your past and present colleagues or bosses and post updates on it. Many of you may have already have used LinkedIn to recruit existing ,employees.
There is more to LinkedIn than just filling in a few boxes
Yes, tucked behind your LinkedIn profile picture, descriptions of your past jobs and list of connections is a section that most people have not heard about – let alone viewed. It is the LinkedIn Recruiter page. It is LinkedIn’s flagship product which delivered $161 million dollars in revenue in the last quarter. Recruiter has pages on it only visible to companies that pay to use
LinkedIn as a candidate sourcing and hiring tool.
Using LinkedIn as a referencing and research tool
Companies and recruiters can, therefore, check out your LinkedIn profile and career history without you even knowing about it. Your ‘Who viewed my profile page’ won’t even tell you who may be researching your profile. Recruiters can spend up to 5 hours a day checking out potential candidates on LinkedIn.
The huge potential of using LinkedIn as part of your job hunt
If you are not already on LinkedIn, you are giving a very negative message to potential companies and recruiters. If you are career minded and care about your next career move you need a 100% complete, comprehensive and 500+ profile status on LinkedIn. If you have any questions about how to boost your LinkedIn profile and professional image, please email me with your questions.